Founder of patagonia fishes half the year, tells his employees to surf. Patagonia is bounded by the pacific ocean on the west, the atlantic ocean to the east, and. The hardest thing in the world is to simplify your life because everything pulls you to be more complex. In 1973, yvon chouinard started patagonia to make climbing gear he couldnt find elsewhere. Explore great outdoor books on climbing, surfing, and fly fishing, the history of patagonia and yvon chouinards let my people go surfing at patagonia. Over decades of growth, he has implemented a unique philosophy ab. Yvon chouinard is the founder and owner of patagonia, inc. In the first of a twopart profile of the pioneering. Guy raz dives into the stories behind some of the worlds best known companies. Plus for our postscript how you built that, we check back with brett johnson of firedrops cayenne pepper lozenges.
The company echoed the sentiment in its 2011 black friday ad. In 2014, patagonia supported the advocacy documentary film damnation, which is about changing attitudes in america towards its dams. Chouinard was the executive producer of the film, and he was also featured. The education of a reluctant businessmanon shopping, traveling and. In an interview on nprs how i built this podcast, chouinard opened up about his the more you. Chouinard is a legendary climber, surfer and environmentalist. Patagonia is a designer of outdoor clothing and gear for the silent sports.
Feb 09, 2014 dont buy this shirt unless you need it, patagonias founder yvon chouinard wrote in 2004. Overall it was a good process and very casual, they just want to learn more about why you would like to be part of the patagonia team and who you are. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. The interview was entertaining and thoughtprovoking, but it also contained intrigue into the world of tech startups. The patagonia company is a pioneer in outdoor clothing design and alternative corporate culture the legacy of founder yvon chouinard. The region comprises the southern section of the andes mountains, lakes, fjords, and glaciers in the west and deserts, tablelands and steppes to the east. In this age of increased polarization, maybe our ideas about belonging need to be reexamined. Bookbrowse seeks out and recommends the best in contemporary fiction and nonfictionbooks that not only engage and entertain but also deepen our understanding of ourselves and the world around us. Dont buy this shirt unless you need it, patagonia s founder yvon chouinard wrote in 2004.
One of sterns final acts as npr ceo was his march 5, 2008 announcement with washington, d. It was a group interview, like a conversation between managers and others applying for the sales associate job. Its all detailed in chouinards new book, let my people go surfing. You, at one point, were ceo of the patagonia company coincidentally. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draws on their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Patagonia updates simple fly fishing book engearment. Related stories for gq patagonia donald trump politics. Now the npr interviews 1995 collects the most probing, enlightening, and provocative conversations held during the past year. Interesting especially with the talk of slow fashion and ethical fashion. Chouinard started patagonia in 1973, and the company. Since 2015, patagonia founder and lifelong fly fisherman yvon chouinard has been using a single type of fly the pheasant tail and partridge and says hes caught more fish with it than hes ever caught in his life. There really is something about the immediacy of the spoken word that makes the lives of the 10 extraordinary people we meet here capture the imaginationand renders their humanity clear to us.
She explores is written by gale straub, founder of the website she explores and host of the podcast with the same name as gales first foray into books, shes culled together a collection of 40 firstperson stories and photographs from women in the outdoors, including artists and activists, paid professionals and casual participants, and countless others who dont quite fit into a. Oct 23, 2004 yvon chouinard, worldclass mountaineer, diehard surfer, obsessive fly fisher oh yes, and founder and owner of patagonia, inc. Uncover incredible stories told by yvon chouinard, the malloy brothers, steve house, gerry lopez and more at patagonia. Founders of the meditation app headspace, andy puddicombe and rich pierson, talk about taking their business remote, and give some tips on how to approach. Patagonias focus on its brand purpose is great for business. Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. The interviewdriven podcast will focus on the early and often difficult years. Yvon chouinard, founder of patagonia, talks about his new book some stories. How to empower your employees to do their best work. Patagonia releases tenkara technique book angling trade. She was really friendly and i researched the company in depth as preparation for the interview. Apr 05, 2018 patagonia, led by founder yvon chouinard, is here to fight evil. Npr how i built this patagonia just listened to an interview with yvon chouinard, the creator of patagonia.
October 19, 2005 the patagonia company is a pioneer in outdoor clothing design and alternative corporate culture the legacy of founder yvon chouinard. Much of this growth has occurred under ken stern, nprs chief executive, who joined as executive vice president in 1999. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. Mayor adrian fenty that npr would develop a new headquarters to be built a few blocks away from nprs current location. Yvon chouinard, a noted fly fisherman chosen by fly, rod, and reel as angler of the year in 2009 and environmentalist, is the founder and owner of patagonia, inc. The way i look at books, at least the kind of books we talk about on npr, they are about doing original research and reporting and spreading ideas. What if you could chat with the founders of warby parker on how. An interview with patagonia founder yvon chouinard grist. Springfree trampolines co founder steve holmes says the company has seen a 300 percent increase in demand for its products. The education of a reluctant businessman with more than 40.
Yvon chouinard born november 9, 1938 is an american rock climber, environmentalist, and outdoor industry billionaire businessman. May 25, 2020 guy raz dives into the stories behind some of the worlds best known companies. Nov 26, 2018 patagonia founder yvon chouinard teamed up with fly fishing gurus mauro mazzo and craig matthews for the updated second edition. How i built this weaves a narrative journey about innovators, entrepreneurs and idealistsand the movements they. In 2002, yvon chouinard founded 1% for the planet and patagonia became the first business to commit 1% of annual sales to the environment. The successful launch of the npr interviews series proved that many members of national public radio s wide audience want to read what they hear or find out what they missed. Founder of patagonia fishes half the year, tells his. He has written about climbing issues and ethics and on mixing environmentalism and business. Outdoor business pioneer yvon chouinard, part 1 the patagonia company is a pioneer in outdoor clothing design and alternative corporate culture the legacy of founder yvon chouinard.
Listen to how i built this with guy raz episodes free, on demand. The patagonia company is a pioneer in outdoor clothing design and alternative corporate culture the legacy of founder. Dec 23, 2016 the founder of patagonia fishes half the year and tells his employees to go surfing. The best of morning edition, all things considered and other awardwinning npr programs. Yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc. He cofounded, with craig mathews, 1% for the planet, a group of businesses giving back to the environment. Yvon chouinard, founder of patagonia jessica harris speaks with yvon chouinard, one of the leading pioneers in climbing and outdoor apparel.
Npr s brings you news about books and authors along with our picks for great reads. I interviewed at patagonia washington, dc in may 2016. In 1973, yvon chouinard started the company to make climbing gear he couldnt find elsewhere. Jessica harris speaks with yvon chouinard, one of the leading pioneers in climbing and outdoor apparel. Ten years after its original publication, penguin books has released a completely revised and expanded edition of patagonia founder and owner yvon chouinards classic 2006 memoir, let my people go surfing. Nprs brings you news about books and authors along with our picks for great reads. Npr interviews with top authors and the npr book tour, a weekly feature and podcast where leading authors read and discuss their writing. Patagonia cofounder yvon chouinard on how to live smarter wsj. In chile, landowner makes the largest private donation of. Dec 25, 2017 were taking a break for the holidays, so we bring you this favorite from the last year. Alli webb, cofounder of drybar, talks with guy about why she believes that investing time into fashion and beauty is still worthwhile, even though many of us arent. Spring book recommendations last week, terry gross of npr, conducted an interview with dan lyons, the author of a new book called disrupted. He is also the reluctant entrepreneur who founded patagonia, inc. Patagonia sales associate interview questions glassdoor.
I applied online for the position at the georgetown store and the following week i received a phone call from the store manager inviting me to a store interview. Jan, 2012 yvon chouinard, founder of patagonia jessica harris speaks with yvon chouinard, one of the leading pioneers in climbing and outdoor apparel. Yvon chouinard, the cofounder of patagoniaand author of the recently rereleased book let my people go surfing. Author interviews npr interviews with top authors and the npr book tour, a weekly feature and podcast where leading authors read and discuss their writing. Score a books total score is based on multiple factors, including the number of people who have voted for it and how highly those voters ranked the book. Biographies, says npr commentator neil conan, are well suited to radio, the perfect medium for storytelling.
Npr interview with yvon chouinard, founder of patagonia. Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara flyfishing. Slacks co founder stewart butterfield wonders what the future of work will look like for his 12 million customers. In simple fly fishing, the more you know, the less you needwhy yvon chouinard uses one fly, prefers to lose the guide, and other wisdom from accomplished anglers on the best way to catch. Were taking a break for the holidays, so we bring you this favorite from the last year. Morning edition weekend edition saturday weekend edition sunday all things considered fresh air. This interview has been edited and condensed for clarity. Just listened to an interview with yvon chouinard, the creator of patagonia.
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